Ownership of social media channels - execute campaigns from concept to post-implementation analysis.
Own the development of the strategic social media marketing plan and its associated budget across campaigns and channels.
Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, GIF, 360 degree creative, blog/editorial, and other content that best utilizes social media and digital platforms.
Own the development of the strategy and execution of influencer program using in-house platforms and team resources.
Personality branding for C-suite executives on Twitter, LinkedIn, podcasts and other relevant media forums.