The mission of an SEO Search Engine Optimisation Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off page techniques, including link building, social media strategy, viral marketing, metadata sculpting, site speed optimisation, content strategy, information architecture, and more. The SEO Executive is responsible for implementing SEO and social media strategies for clients. The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.