Develop/Monitor all Online marketing campaigns to ensure campaign returns maximum ROI
Check and correct all company marketing collateral developed both internally or externally
Liaise with the web developer to ensure the correct maintenance of the website. Handle website marketing requirements such as Landing Pages, Squeeze Pages and PPC collateral
Optimise ranking of the website through recognised SEO tools and techniques
Managing various digital marketing channels i.e. website, SEO, SEM, Social Media Experience in managing Facebook, LinkedIn, Twitter, Instagram, Tumblr, Google+ and other social networking accounts
Proper knowledge of SEO on-page and off-page strategies and techniques
Initiate promotional activities like SMS, E-mailers for branding
Grow organic search traffic, and associated revenue
Provide ongoing keyword research for search engine optimisation and provide to cross-functional teams including Marketing, Sales, and Site Operations
Support the Content Team with keyword trend data used in the content strategy for the blog and promote SEO best practices
Utilise internal tools to provide on-page optimisations of category pages and create internal linking strategy
Create effective external linking strategies
Provide reporting and analytics reports on performance as well as uncovering potential issues
Web-analytics tools skills - Google Analytics, Google Adwords, Google webmaster
Experience in managing Google AdWords – budget planning, campaigns creation, and ongoing management to yield maximum ROI. Proper knowledge of design softwares e.g. Photoshop, Corel, Flash etc
Support the Site Operations team with ad hoc requests and projects
Additional Requirements
Language
English,
Hindi
Experience
Digital Marketing Expert,
Healthcare / Medical,
Advertising / Media / PR,
E-commerce,
Pharmaceutical
Job Type
Full Time
Skills
content writing
Digital Marketing
SEO
OnPage Optimization
SEO Analysis
Digital Mapping
Search Engine Optimization (SEO)
SEO Copywriting
SEO Tools
Other requirements
- Must have 2 years Core Expert SEO experience with any Healthcare/Pharma/E-commerce/Advertisement company