Performing site specific keyword research, competitive analysis and detailed technical of the company's website/s to ensure the health of the website in the online space.
Managing the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns.
Providing recommendations and execute/manage strategies for content development in coordination with SEO goals.
Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization.
Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools).
Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies.