- Develop, communicate and champion the guiding vision for the e-Commerce sales channel at all levels of the organization.
- Manage in-house team in order to achieve plan and brand goals.
- Direct the day-to-day online operations relating to e-Commerce with oversight responsibility for operating metrics and key performance drivers such as: traffic, average order value (AOV), conversion, opt-ins, new buyers, repeat buyers, sales, and units per order.
- Identify and execute business development initiatives.
- Must work with planning group to set and forecast sales goals to be measured by marketing performance and planning goals for the e-Commerce team.
- Build and manage the online assortment, promotions, price management and overall product presentation in conjunction with product management team to maintain channel strategies.
- Create and manage best in class branded online retail consumer experiences.
- Ensure products are communicated effectively online to maximize item sales and increase profitability.
- Lead and manage a high performing performance digital marketing team with a strong sense for considering customer needs, incorporating company goals, and creating an experience that inspires usage and motivates completion of the online purchasing process.
- Remain synergistic with cross channel marketing planning. Marry expertise of traditional retail (brick & mortar) sales approach with online sales for a seamless customer experience to successfully attract and retain customers.
- Partner with marketing categories to enhance product stories, increase relevancy regarding product efficacy and consumer target.
Skills Required:
A Good experience in managing e-commerce
Experience in Baby Care / Personal Care Industry
Self-motivated, pro-active and enthusiastic individual who can work alone or as part of a team to meet or handle a team of 10 people,meet all deadlines and project objectives.
Good Communication Skill