1)Experience in Google Analytics and Google Ads with Analysis of keyword search volumes to identify strong keywords for campaigns.
2)Keyword research to establish strong buying keywords
3)Monitoring competitors pay per click campaigns and reporting on keywords being targeted
4)A/B Testing with pay per click wording to establish the best click through rates
5)Managing multiple Re-marketing campaigns across Google Ads Display
6)Allocating budget for re-marketing and analyzing ROI.
7)Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.
8)Creating reports on campaign success and reporting these to senior management and clients.
9)Developing campaigns,copy writing, testing landing pages and writing development plans.
10)Optimizing existing campaigns and maximizing return on investment.
11)Maintaining and monitoring keyword bids and monthly budget caps.
12)Plan, execute, and measure experiments and conversion tests
13)Candidate should have 2 to 5 years of experience.