Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Contribute and execute strategies for content development in coordination with SEO goals general and keyword specific.
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects. Help to create and support marketing content to socialize and use for social media purposes (e.g. client videos briefs, customer case studies, blog posts, posts from analysts and customers).
Implement link building campaigns in coordination with client SEO goals.
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Communication to team and management on project development, timelines, and results.
Work closely with the other team members to meet client goals.