Plan, execute, monitor and optimize ad placements through paid campaigns
Paid campaigns include channels: Google paid search (SEM), display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.)
Responsible for executing and managing keyword research and content gap analyses and presenting findings on paid campaigns to stakeholders
Manage a large number of campaigns and budgets at the same time
Monitor program outcomes, budgets and competitive landscape
Collaborate across teams internally and with vendors, partners
Provide regular and ad-hoc reports
Assist in the development of online marketing forecasts and business cases to influence advertising decisions
Identify causes and solutions to issues or unexpected results
Stay up to date on new developments, trends and technologies in the search and display advertising space. Integrate best practices
Focusing on customer acquisition, managing performance marketing channels (e.g.,Search, Programmatic, Social, Affiliate, Email, conversion rate optimization) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)
Always be testing and learning! Plan A/B and multivariate testing tools and environments
Integration of marketing, analytics & CRM tools for better tracking and campaign optimizations. Eg. – Google analytics, Google Ads, Facebook, GTM, Firebase, Salesforce etc
Lead the media part in the pitches. Give strategies, campaigns and present it to the client as well
Candidate Requirement :
Channel experience running SEM, Display and Remarketing ads
Strong knowledge and understanding of software tools like Google AdWords, Google Analytics and alike
Demonstrate the ability and willingness to work together as a team
Demonstrated track record of business results through paid channels
Ability to manage and prioritize a variety of projects
Strong analytical skills to make data-driven decisions