The Media Planner's main focus is to orchestrate the placement of their client's advertising copy into various media venues that maximize advertising reach toward the client's target audience. Media Planners track the performance of advertising on the back end, letting the client know the return on investment for their campaign, and whether they're receiving good value for their advertising spends. Media planners handle a variety of responsibilities, including analysing and interpreting advertising data to help clients improve their advertising campaigns.
Responsibilities:
- Analysing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
- Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants.
- Developing various options for media plans based on the client's objectives.
- Analysing the client's post-campaign results and recommending refinements.
- Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
- Collecting and analysing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards.
- Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty.
- Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns.
Experience: 3 years minimum
Office Location: Bandra West, Mumbai