1.Proposal Quality 2. Negotiation Skills. 3. Customer Interaction Skill and Presentation Skill 4.Tender- Convert to higher probability 5.Proposal quality, accuracy, pricing strategy, 6.Timeliness of proposal submission, positioning, probability assessment 7. Lead generation and Qualification 8. Market coverage 9. Segment coverage 10. Region coverage 11. Business Process Compliances 12. Sales Approach And Efficiency