The Marketing Manager is responsible to plan and execute all marketing plans that align with and ensure adherence to set goals for sales and brand building.
Market Research: Conduct local customer segmentation and buyer value analysis to ensure a targeted marketing strategy.
Track & analyze competitor marketing initiatives to define an appropriate strategic response.
Budgeting:
Prepare and finalize marketing plans with an appropriate channel mix and ROI evaluation in line with sales and revenue targets
Implementation
Define and track marketing team KPIs to measure effectiveness on lead generation and branding campaigns.
Ensure execution of branding, campaign, and digital marketing activations as per plan and as per defined Company standards and guidelines.
Ensure execution of the annual brand events planned by Company
Monitoring & Controlling
Marketing effectiveness monitoring: Manage continuous improvement and innovation in the marketing mix by evaluating ROI on various marketing activities and media channels Profile.