<ul><li>Measure the metrics of our marketing campaigns and propose/implement experiments to improve these metrics.</li><li>Provide checks and balances for digital marketing</li><li>Ensure KPIs are published and reviewed on a daily, weekly, monthly basis and perform analysis on any behaviors/processes that could impact business objectives.</li><li>Enable effective decision making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format</li><li>Drive insights and action to identify behaviors for marketing and product improvement</li><li>Use qualitative and quantitative data to validate hypotheses</li><li>Managing CRM dashboards and taking ownership of testing and revision of CRM flows</li><li>Analyze the CRM data and correlation with channels and success of campaigns and in turn help in formulating and altering future campaigns </li><li>Highly proficient in Microsoft Office/Google Suite</li><li>Demonstrated Analytical ability, results-oriented environment with external customer interaction.</li><li>SQL and Tableau hands-on knowledge (Advanced Skills required)- Python/R preferred</li><li>Previous experience with CRM, analytics, and ad-buying dashboards</li><li>Excellent written and verbal communication and presentation skills and the ability to express thoughts logically and succinctly.</li><li>Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment. </li></ul>

Should have Excellent Verbal and Written english skills to present the data.

SQL and Tableau hands-on knowledge (Advanced Skills required)

For Relevant Candidates, client is open to discuss on salary negotiation

Bachelor's degree in Computer Science, Engineering, Math, Marketing or related discipline.

Previous experience with CRM, analytics, and ad-buying dashboards

Must have experience as a Marketing Analyst

MS Office

tableau

Google Suite

Analytics / Business Intelligence / Data Science

English

Pidge is an on-demand, secure, last-mile logistics company. Through online and offline security systems and a proprietary assignment algorithm, Pidge has gained significant consumer and business traction in the past year since inception and is now looking to scale nationally. Mission-Create last-mile mobility solutions that start with empowering the end customer. We want to give customers the ability to send and pick up and deliver their packages in a trusted and secure manner with just a few taps, whenever they want.Vision-To be renowned for 5-star, emotionally-connected customer service that shines as we offer a wide variety of mobility solutions nationally and internationally. About the company today- We’re a hyperlocal logistics company based in Gurgaon. Hyperlocal logistics is the space that exists between hyperlocal (on demand, quick) services (uber, zomato) and logistics (reliable, consistent) services (FedEx/bluedart). Our specific startup focuses on answering the question - if I wanted to move a personal belonging between any two points within a region, could I do it as conveniently as I order an uber and as reliably as if I had sent it with FedEx? Brief credentials of founders/leadership The founder is a globally accomplished business leader recognized for delivering exceptional stakeholder value and is defined by a diversity of professional and cultural experiences. He is committed to driving the next wave of Indian growth by creating value for all stakeholders involved. He is committed to learning and recently completed an extensive program in Corporate Innovation from Stanford Graduate School of Business. In his previous organization, he was recognized as a Design Thinking coach and mentor. His past successes include leading effective market entry especially in emerging markets and building relationships, operations, and scale in Asian markets Co-founder is a Masters degree holder, valedictorian, and multi-award recipient from Northwestern University in Chicago. His focus is on bringing consumer insight and strategy into smart product design and to brand management across online and offline touchpoints. He has previously worked with a leading brand consultancy and a fortune 50 CPG company in Chicago.R-Indventures is basically the holding name and the business brand, you can find our Products at https://www.pidge.in/

Marketing Analyst

Job description