Work closely with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity.
• Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.
• Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.
• Plan out lead generation campaigns with the head of field marketing, including email and calling campaign plan, lead qualification follow-up and nurturing.
• Oversee calling, lead qualification and handover to sales.