Responsibilities:
– Create Inbound Marketing Strategies to meet project goals.
– Build and manage a content calendar that is designed to attract a targeted audience (blog posts, whitepapers, eBooks, reports, webinars, info graphics, etc.).
– Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
– Continually look for new ways to generate leads and manage targeted list development.
– Create, run and optimize marketing automation and lead nurturing processes through email, content, and social channels.
– Project Manage and collaborate with internal teams and external partners to deliver project scopes on time and in budget.
– Social Media Community Management (Publishing, Monitoring, Engaging and Community Building).
– Continually track, monitor and optimize On and Off page SEO opportunities.
– Management of Paid Advertising budgets through Adwords and Social Advertising channels.
– Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Educational Qualification:
– BA/BS degree or equivalent work experience.
Desired Skills/Experience Required:
– This role will suit a digital marketing manager with 2+ years experience and a background in content marketing, SEO, Social Media, Email Marketing, Google Analytics and PPC Management.
– As a Hubspot Partner, all our team is Inbound Certified and the successful candidate will be required to complete these certifications within 3 months of starting employment
– Past experience defining and executing Inbound Marketing Strategies
– Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
– Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
– Hubspot Inbound Marketing Certification or equivalent experience
Bonus skills:
Hubspot Inbound Marketing Certification or equivalent experience (Marketo, Eloqua etc), Google Analytics, Adwords Certified, Adroll, Wordstream, Adobe Creative Suite, Social Media Management / Publishing Tools (Sprout Social, Hootsuite). Specific experience in SEO, SEM, Social Media, Blogging, etc.