General Manager Sales and Marketing

Responsibilities 

• Should map potential customers and generate leads
• Responsible for brand promotion and lead conversions
• Responsible for post sales services and client relationship management
• Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives 
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. 
• Ensures effective control of marketing results and maintenance of designated budgets. 
• Oversees and evaluates market research
• Establishes and maintains relationships with industry influencers and key strategic partners. 
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs market channel development activity
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

Educational Requirements 

• Minimum of a Bachelor’s degree in sales, marketing or business administration or equivalent. 
• Master’s degree in sales, marketing or business administration.
• Must have advanced computer knowledge and skills
• Experience Requirements 
• Minimum 10 years of related experience with progressive management experience. (Relevant industry experience is a plus) 
• Excellent motivational and leadership skills to inspire performance.

Additional Job Requirements 

• Highly motivated with a genuine drive to succeed.
• Demonstrated ability to effectively manage multiple priorities in a fast paced and challenging environment.