Job description
- Build a comprehensive digital marketing strategy for the company.
- Drive performance marketing via Google Ad Words, Facebook Ads and Display Ads
- Develop and manage strategic performance marketing campaigns across a variety of online channels
- Critical and in-depth analysis of third party analytics and campaign management tools Google, Facebook etc.
- Experience within Social Media/ Viral Marketing, Company Branding, Loyalty Marketing and Performance marketing essential.
- Knowledge in Google Analytics, Tableau, Search Ad 360 and Google Double-Click-Developing to measure and analyse the campaign impact and provide actionable insights.
- Implementing comprehensive digital marketing programs in line with business plans & priorities.
- Own the ideation, conceptualization & execution for email marketing campaigns in an orchestrated fashion.
- Managing campaigns to promote company's services and brand value through email campaign management including details such as email design, campaign execution and campaign reporting
- Ensure and maintain overall campaign quality.
Desirables:
- A self-starter who works well with minimal guidance and in a fluid environment
- Experience in optimizing landing pages and user funnels.
- Proven working experience in digital marketing running paid campaigns
- Excellent attention detail is indispensable for this profile
- Lead end- to- end operational relationships with assigned sales team
- Exposure to Online Marketing platform and best practices
- Hands on in Analytic setups would be a strong advantage
- Sound knowledge of MS office Suite. Advanced MS-Excel skills would be advantageous
Engagement: Currently we are looking to engage a Freelance Digital Marketing Consultant to drive our digital campaigns through PPC, Google Ad Words, Facebook Ads, Display Ads and email campaigns. The incumbent profile will be a key influencer of our digital identity and will be expected to drive the company's efforts to achieve its lead targets for admission by driving successful digital campaigns based on the forthcoming events.