Job Summary
Managing all email campaigns end-to-end managing trigger campaigns to maximize sales establish a range of automated marketing campaign segmenting audiences and optimizing campaigns experience creating communications plans, and optimizing campaigns to achieve campaign objectives. Upgrade email templates using graphics, personalization, and advanced features create and maintain databases for lead generation purposesAnalyze campaign performance and suggest improvements*
Responsibilities and Duties
Hands-on experience with one or more Email Service Providers / Marketing Automation tools, ideally Exact TargetSalesforce Marketing Cloud experience will be held in high regard
Key Skills
Tracking campaign performance and delivering reports that meet the needs of stakeholders across the business. Contributing to our test and learn the strategy to optimize communications effectiveness; using insights to inform a continuous cycle of testing, refinement, and improvement.