Provide SEO analysis in coordination with elements and structure of the website. Implementing On-Page Optimization: Meta Tags, Description, URL structure, Headings, Alt Tags, Content and performing Off-Page activities ie: Backlinks, Guest Post, Forum Submission.
Handling day-to-day Search Engine Marketing (SEM) activities including Google and FB Ads campaign planning, performance review, and optimization of campaigns.
Creating Social Media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness (on FB, Insta, Twitter, YouTube)
Develop and maintain social media content Calendario: Facebook/Insta posts, etc
Formulating a digital strategy for delivering the best ROI for campaigns on various result-oriented matrices of cost per click.
Developed targeted Email lists by researching and analysing audience demographics, interests, preferences and engagement.
Implement and execute Email Campaigns to nurture leads and customers.
Monitor and administer GoogleAnalytics and Google Webmaster dashboards, reports and point out key areas of importance in order to improve rankings.
Publish the blogs & articles on company website & another relevant platform.
Provide in-class training on Digital Marketing and counsel students as and when required.