Digital Marketing Specialist

KRA & KPI for Performance Parameter

·       SEO (on page, off page, bookmarking, classified, backlinks, image sharing, ppt sharing, video sharing, article sharing, profile creation, blog commenting, forum posting, Guest posting, Info graphic etc.)

·       Black Hat SEO, White Hat SEO

·       Webmaster, Google analytics, Keyword planner , PPC basic knowledge

·       SMO ( facebook , twitter, linkedin , instagram , pinterest, Google+)

·       Content Writing , Content Development , hyperlinking web pages , digital format

·       Develop educational content and merge with 3^rd party application

·       WORDPRESS (site creating, blog creating)

·       Develop design for Presentation of company & individual products

·       Presentation for marketing of the brand

·       Design & implement e-mailer campaign for Products ,industry verticals

·       Vendor management for marketing materials with approvals from COB ,

·       Supervise judicious spend within budget for all marketing activities ,

·       Develop website and company’s facebook , twitter , linkedin within TAT

·       Handle Online e-commerce portals & launch company’s products

·       Run Online promotions in effective portals , markets , campuses , institutes or corporate

·       Introduce the products to online magazines and portals for marketing

·       Quality Certification & government agency handling for quicker resolution

·       Marketing co-ordination with new customers , business partners or industry ,

·       Handle Leads created from digital campaigns & develop customers

·       MIS and competition analysis for the product , USP analysis captures in e-flier

·       Implement scheme for sales promotion given by COB  ,

·       Support growth in sales with effective digital campaigns and Online marketing

·       Develop e-commerce business for company beside channel training & development

·       Develop the market for the brand & create need for the customers

·       Design marketing tools as per best practices in the industry

·       Develop software UI or steps to coordinate with Software partner for App development

·       Speak to customer who have matured from leads Online or offline , handle software projects & guide strategic partners to allignwith the scope of work and guide

·       Manage large projects or customers that requires digital inputs, software integration

·       Speak to customers for large orders or projects for pre-sales & impart product knowledge

·       Do encryption of data for content & design network for delivery of content , manage the flow