We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence.SEO Analyst responsibilities include performing keyword research, optimizing our content and activities for ranking our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.
The SEO Analyst is involved in keyword research, advising of best practices and developing SEO strategies on off page for the company's websites. He/she works closely with the team that drives content to the website. Some responsibilities of the SEO Analyst include:
Competencies and Skills Required
- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically , and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills
- Work experience as an SEO Analyst or similar digital marketing role
- Familiarity with keyword research and management tools
- Understanding of ranking factors and search engine optimization practices
Responsibilities:
- Identifying powerful keywords to drive the most valuable traffic
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies>
- Analyzing keywords and SEO techniques used by competitors
- Compiling and presenting SEO guidelines
- Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Report on performance metrics comparing them to our SEO goals and benchmarking data
- Follow SEO trends and stay up-to-date with new tools and practices
- Performing site specific keyword research, competitive analysis and detailed technical of the company's website/s to ensure the health of the website in the online space.
- Providing recommendations and execute/manage strategies for content development in coordination with SEO goals