Digital Marketing Manager

2 months ago

Sector 26, Gurgaon

₹25,000 - 41,667
2 years - 5 years Experience
Resume required
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Job type: Full Time

Nature of Job: Office
Work days: 6 days per week
Weekly off:
Sat, Sun
Monday to Saturday (1st and 3rd Saturday off)
Shift Timings:
Morning Shift
10:00am - 7:00pm
Aasaanjobs does NOT charge any fee from jobseeker

Selection Criteria

Education
Graduation Degree mandatoryCompulsory
Experience
2 years to 5 years of experience as Digital Marketing Expert mandatoryCompulsory
Profiles from Pharma or FMCG will not be consideredCompulsory
Hands-on experience in skincare products and has worked with influences and bloggers for skincare products mandatory. Paid campaigns, Social media.Compulsory
Skills
Paid campaigns*
influencers engagement*
handling skin care product*
Bloggers*

Required for the Job

Documents
Marksheets and DegreeCompulsory
Joining and Relieving LettersCompulsory
Cheque Book / Pass BookCompulsory
Salary slipsCompulsory
Others
Notice Period*
Expected Salary

Job Description

Job Responsibilities: -


 Make an overall plan and strategy for generating online demand by exploring all the social
and digital media for the selected brands.
 Have a target based plan and working out RoI on all the promotions put together.
 Develop and run paid and unpaid social media (FB, Instagram, Youtube, Twitter, Linkdin, etc)
advertisements/campaigns eg. PPC, like campaigns etc.
 Ideate and execute multiple online advertisement campaigns.
 Have an idea of e-commerce and work closely with the e-commerce department for all the
need based requirements.
 Explore all the third party online platforms for listing of the brands.
 Manage research studies that yield rich insights into consumer online behavior and
key motivational/attitudinal behavior. Finding the relevant keywords, most searched words
in the category and daily hits etc.
 Develop a total understanding of online target audience and mindset modes. Targeting the
consumer by geography, pin code, age, gender, online behavior etc.
 Managing all social media forums of all the brands and company with regular posts and
engagement campaigns.
 Search engine optimization
 Managing the website (basic functioning) with backend software.
 Provide Campaign performance reporting and analysis like CTR, Conversion rate etc
 Evaluating customer research/ market condition& customer data
 Strong understating of current digital marketing Concepts & Strategy / best practice
 Analytical mindset & critical thinking
 Identify leaders & influencers (Internal & External) & engage them in brand activities
 Liaise with Marketing and Sales team to ensure brand consistency
 Providing insights on the market updates!
 Be available as a resource for Digital Senior Marketing Executive who need assistance with
completing various projects, when comes to increasing traffic to ecommerce Platforms.
 Work closely with global marketing team on daily basis

Develop Integrated Marketing Plan and execute Campaigns effectively and analyze report
and provide to Senior Digital Marketing Executive
 Manage the digital marketing calendar/ posts to grow the social media presence and
increase overall brand awareness and consideration on the brand which leads to traffic to
ecommerce Platforms.
 Work under the direction of a Senior Digital Marketing Executive to help reach the
company's marketing goals and objectives
 Deliver relevant campaign insights to drive development of new initiatives and optimization
of existing strategies
 Enter digital marketing data into spreadsheets and help to create data and reporting records
for Digital Senior Marketing Executive and Digital Marketing Head
 Build and launch Digital Ads along with Digital Marketing Head, help create weekly and
monthly reports
 Monitor the performance of social media platforms through regular reporting

Requirement:


 Manage to all online activities in relation to traffic acquisition, sales, conversation 7 A? B
testing & reporting
 Support & participating on training & other corporate activities
 Should be able to identify brand rule violation on associate website & their social media
handles
 Strong verbal and written communication skill are required
 Exposure to working across PR & Influencer marketing
 Digital Agency would be a plus point.
 Must possess creativity and an analytical mind-set
 Strong knowledge of Audience & Buyer Persona Development via digital
 Strong verbal and written communication skill are required
 Able to work remotely
 Understanding of working within a consumer goods environment
 Experience in digital marketing Agency and project management would be
advantageous
 Connection with local celebrities would be a plus point.
 Worked on a successful Digital Campaigns.
 Strong interpersonal skills, people management, time management & attention to detail

Qualifications: - Bachelor’s degree and proven experience within content & digital
marketing
 Experience: - Min 2 years’ experience in a similar role within the B2C industry or
digital agency is essential
 Mandatory Experience: - Hands-on experience in skincare products and has worked with influencers and bloggers for skincare products mandatory. Paid campaigns, Social media.

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