Role & Responsibilities:
1. Ensures achievement of defined Organization goals wrt KW rankings, Online search reputation, User-engagement, Content-quality, etc
2. Design & develop Digital Marketing Strategy and Media Plan for the company.
3. Plan & Execute LinkedIn Marketing campaigns to generate B2B leads.
4. Successfully manage the defined campaign lifecycle - wrt Creating, Implementing, Tracking and Analyzing PPC/SEO campaigns - for achieving planned performance.
5. Consistently improves his/her Campaign performance, campaign RoI and Campaign-Leads goal - by proactively Analyzing campaign data wrt KW rankings, Quality score, Competition KWs/Ads, A/B testing, and key Google Analytics metrics.
6. Ensures healthy management of daily & weekly performance of Keywords & Landing pages - wrt rankings, budget, impression share, etc
7. Understands how to correctly position products through Keywords, Ads & Landing Pages - without misrepresenting facts, undue exaggeration, or making false promises.
8. Proactively finds ways to capture new Keywords, new Ad copies, new Landing Pages - for higher user engagement & higher online Search share.
9. Works collaboratively with Sales, Presales & Program team - for generating leads that are well-aligned with goals & for proactively designing-executing campaigns that are aligned with quarterly plan.
10. Quality of his/her Ad copies, Search-optimized Content and Landing Page optimization is consistently very high - wrt both the reader and Search engine.
11. Onpage & Offpage SEO
12. Should be a data driven marketer
13. Understanding of MS Excel, Powerpoint & HTML
14. Hands-on experience in bid management, campaign management & optimization, A/B & Multivariate testing.