Job Responsibilities: -
Make an overall plan and strategy for generating online demand by exploring all the social
and digital media for the selected brands.
Have a target based plan and working out RoI on all the promotions put together.
Develop and run paid and unpaid social media (FB, Instagram, Youtube, Twitter, Linkdin, etc)
advertisements/campaigns eg. PPC, like campaigns etc.
Ideate and execute multiple online advertisement campaigns.
Have an idea of e-commerce and work closely with the e-commerce department for all the
need based requirements.
Explore all the third party online platforms for listing of the brands.
Manage research studies that yield rich insights into consumer online behavior and
key motivational/attitudinal behavior. Finding the relevant keywords, most searched words
in the category and daily hits etc.
Develop a total understanding of online target audience and mindset modes. Targeting the
consumer by geography, pin code, age, gender, online behavior etc.
Managing all social media forums of all the brands and company with regular posts and
engagement campaigns.
Search engine optimization
Managing the website (basic functioning) with backend software.
Provide Campaign performance reporting and analysis like CTR, Conversion rate etc
Evaluating customer research/ market condition& customer data
Strong understating of current digital marketing Concepts & Strategy / best practice
Analytical mindset & critical thinking
Identify leaders & influencers (Internal & External) & engage them in brand activities
Liaise with Marketing and Sales team to ensure brand consistency
Providing insights on the market updates!
Be available as a resource for Digital Senior Marketing Executive who need assistance with
completing various projects, when comes to increasing traffic to ecommerce Platforms.
Work closely with global marketing team on daily basis
Develop Integrated Marketing Plan and execute Campaigns effectively and analyze report
and provide to Senior Digital Marketing Executive
Manage the digital marketing calendar/ posts to grow the social media presence and
increase overall brand awareness and consideration on the brand which leads to traffic to
ecommerce Platforms.
Work under the direction of a Senior Digital Marketing Executive to help reach the
company's marketing goals and objectives
Deliver relevant campaign insights to drive development of new initiatives and optimization
of existing strategies
Enter digital marketing data into spreadsheets and help to create data and reporting records
for Digital Senior Marketing Executive and Digital Marketing Head
Build and launch Digital Ads along with Digital Marketing Head, help create weekly and
monthly reports
Monitor the performance of social media platforms through regular reporting
Requirement:
Manage to all online activities in relation to traffic acquisition, sales, conversation 7 A? B
testing & reporting
Support & participating on training & other corporate activities
Should be able to identify brand rule violation on associate website & their social media
handles
Strong verbal and written communication skill are required
Exposure to working across PR & Influencer marketing
Digital Agency would be a plus point.
Must possess creativity and an analytical mind-set
Strong knowledge of Audience & Buyer Persona Development via digital
Strong verbal and written communication skill are required
Able to work remotely
Understanding of working within a consumer goods environment
Experience in digital marketing Agency and project management would be
advantageous
Connection with local celebrities would be a plus point.
Worked on a successful Digital Campaigns.
Strong interpersonal skills, people management, time management & attention to detail
Qualifications: - Bachelor’s degree and proven experience within content & digital
marketing
Experience: - Min 2 years’ experience in a similar role within the B2C industry or
digital agency is essential
Mandatory Experience: - Hands-on experience in skincare products and has worked with influencers and bloggers for skincare products mandatory. Paid campaigns, Social media.