Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve the user experience Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, HotJar, MixPanel etc.) Acquire insight into online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors