Develop a comprehensive and aligned strategic marketing plan.
Implement the strategic plan with the assistance of project managers.
Manage the creation of all marketing collateral and sales support tools.
Conduct research and evaluation of vendor solutions and manage relationships.
Execute integrated online/offline, search engine marketing, advertising, public relations, trade shows, and other campaigns to generate demand and sales leads.
Develop strategic decision-making and prioritization.
Work directly with sales and channel partners to support their efforts.
Identify areas for process improvement, i.e., product/project management
Able to find clients and can handle the clients personally and gently.
Should have excellent communication skills and fluent in English.
Responsible for PPC, Email Marketing, Google Adword, SEO, SMM, SEM content marking.
Should identify the right keywords for SEO, SEM, SMM.
Experience with Web Analytics tools(google analytics, Adobe Analytics, Web Trends, etc.)
Must have skills with the latest Digital Marketing tools and platforms.