Digital Fundraising Manager
Job Location: Mumbai
This role will be responsible for delivering online or digital fundraising strategy. You will be identifying and developing content for all digital channels and contribute to the team’s broader work, including digital marketing (SEO and PPC) and social media monitoring.
Fundraising:
Acquire donors (one time and recurring) online or through digital platforms. By implementing various strategies to acquire donors online and engaging online donors. Develop strategies for online fundraising using social media. Retain online donors and convert to recurring donors.
Enable online payment options, building recurring payment models
Website and online marketing:
Maintain and optimize the fundraising content on the website, to deliver seamless donor experience that help bring on board new donors and engage with donors. Build and maintain new online donation pages to support fundraising activity, including A/B testing.
Reporting:
Manage the tracking of digital fundraising activity to enable full reporting and analysis. Monitor, explore and highlight the potential impact of existing and emerging technologies, our Branding campaigns/events and new legislation or guidelines, on fundraising and supporter engagement.
Ensure that all online activity is suitably measured and analysed, and results shared. This will include website analytics, conversion tracking, KPI reporting and A/B testing across multiple channels. Benchmark, track and interpret web and digital performance measures and propose improvements, actions and tactics across the sector.
Experience