As Performance marketing associate, you will be responsible to identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments. You will lead the execution of paid marketing from start to end, leveraging internal support and driving collaboration with the advertising agency, business team & creative support team. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign. Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey. Track and report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment trade - offs between channels. Measure and report performance & growth on a periodic basis