Job Summary
We're looking for a Digital Marketing executive to drive digital marketing for our company by utilizing the correct strategies for customer acquisition and engagement.
Key Responsibilities:
- Brainstorm new and creative growth strategies with the perspective of marketing.
- Leading and managing SEO/SEM, Marketing database, Email, Social media campaigns.
- Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- Create plans in a manner that it complements all offline marketing tools the company would be using.
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Maintaining the organization's Social media presence across all digital channels
- Solid knowledge of website analytics tools (e.g., Google Analytics/ Webmaster)
- Video marketing
Skills/Competencies:
- Experience in Digital marketing
- Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels, and Google SEM.
- Hands-on experience in designing and launching digital media campaigns in at least one of the digital platforms.
- Strong orientation towards data gathering, problem-solving, experimenting and iterating with the results, to arrive at the right solution.
- Prior experience in a mobile/internet product startup.
- Customer-centric and problem-solving mindset.
- Video Marketing
- Basic knowledge of HTML/CSS" in Skills/Competencies