As a digital marketing executive, you will be responsible for implementing the online marketing strategies for the organization, execute marketing campaigns, and maintain, review & supply content for the organization's websites, blogs, documentations etc.
Role Responsibilities-What you need to do- Driving traffic to the website through various paid marketing channels like Facebook Ads, Google Ads, etc.
- Doing competitive research to learn & identify competitor's marketing strategy
- Launching campaigns in Ad-Words(Google Ads)/Facebook or other media platforms by performing necessary keyword research or conceiving landing page content, layout & design Reviewing/writing necessary content for the landing page
- Creating, executing SMS and E-mail based marketing campaigns
- Responsible for implementing, and monitoring, the company social media strategy
- Manage and maintain the organization's website(s)
- Manage and review content of our documentations, blogs, brochure, website(s) and social networking accounts such as Facebook, LinkedIn and Twitter.
- Continually track and analyze website traffic flow and provide regular reports
- Executing Social Media efforts and striving to improve the results in terms of KPIs viz., (likes, shares, tweets)
- Continually work on the Search Engine Optimization of the website(s)
- Edit and post videos, podcasts and audio content to online sites
- Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
- Stay up to date with the new trends in digital marketing practices and technologies
Key skills
SEO, SEM, Content Writing, Digital Marketing Campaign, Social Media Advertising