Knowledge and implementation of digital ads, publishers, content marketing, product marketing, SEO among various other marketing techniques.
Following are the job responsibilities of a Digital Marketing Executive:
- Planning Web, SEO/SEM, email, social media and display advertising campaigns
- Maintaining our social media presence
- Measuring and reporting on the performance of all digital marketing campaigns
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
. Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.