Data and Digital Marketing Manager

Enchanting Travels
Bengaluru - Indiranagar
1,50,000 - 2,00,000
/ monthly
Salary benefits
Requirements
8 - 10 years experience
Post Graduate
26 - 38 years
No gender preference
Joining and Relieving Letters
Marksheets and Degree
Salary slips
Pan Card
Aadhar Card
2-Wheeler Driving License
Shift timings
Working days
6 days/week
Week offs
SUNDAY
Morning Shift
9:30am - 6:30pm

Job description

  • Being able to parse through data and reports to deliver insights and strategies on improving marketing performance across all channels
  • Working with large datasets, driving CRM activities, email marketing, marketing automation, drip campaigns, and more
  • Overseeing PPC campaigns and conversion optimization initiatives within the Marketing team and with freelancers
  • Effectively driving SEO efforts to improve on-page rankings, organic traffic, lead generation, and conversion rates
  • Tracking and measuring the success of different marketing activities, and driving improvements and next steps
  • Driving website development and landing page improvements
  • Refining and expanding online marketing-related processes, structures and competencies
  • Liaising with our technology team to execute marketing-related technology tasks such as lead scoring models, reviewing Google Analytics implementation, etc. 
  • Overseeing the execution of online marketing activities for all our source markets
  • Expertise and significant experience in data analytics including an understanding of statistical modelling, delivering insights, and building reports
  • Hands-on digital marketing experience across major channels (PPC, SEO, email marketing, social media)
  • A university degree, and a minimum of 8-10 years of work experience with a focus on online marketing. At least 5 years of experience in a managerial role
  • Experience in successfully leading teams and projects
  • Experience in working for brands from the US market. A keen understanding of US, German and Australian markets is a big plus
  • Experience in managing marketing accounts, consultants and freelancers
  • In-depth knowledge of website usability and development, and landing page optimisation
  • Mastery over the English language and excellent communication skills. German language skills would be a plus
  • A high bias for action and keen eye for detail
  • Flexible, agile, adaptive and open to learning
  • Ability to deep dive and implement root cause analysis
  • Exceptional problem solving abilities and prioritisation skills

Additional Requirements
Experience
Digital Marketing Expert
Job Type
Full Time
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Posted on 08 Jan 2020
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Digital Marketing Expert
Digital Marketing Expert in Enchanting Travels